The 10Ten Project: Care for Ministry Leaders Before the Crash

Almost all pastoral care for pastors is triage. It shows up after the affair, the burnout, the resignation letter — when the only options left are expensive and painful. Nobody schedules soul care while things are fine, which is exactly when it works.

When that is the problem in front of a leader I am talking with, Josh Turner and 10Ten Project is one of the names I give out. Here is what they do, who they are actually right for, and why they are on my short list.

Who is Josh Turner and 10Ten Project?

The 10Ten Project describes its work as prehab rather than rehab for ministry leaders: getting ahead of burnout, isolation, and chronic stress instead of responding to the fallout. Publicly, it centers on authentic connection, soul care, and leadership coaching delivered through an extended, year-long process rather than a single event.

• Frames its work as prevention — prehab — for ministry leaders rather than crisis recovery.
• Publicly describes a year-long process combining connection, coaching, and care.
• Targets the specific ministry hazards of burnout, isolation, and joyless leadership.

What problem does 10Ten Project solve?

Almost all pastoral care for pastors is triage. It shows up after the affair, the burnout, the resignation letter — when the only options left are expensive and painful. Nobody schedules soul care while things are fine, which is exactly when it works.

That is the specific bottleneck to hire against. If it is not the thing keeping you up on Sunday night, this is not your next call — and knowing that is worth as much as the recommendation itself.

Why do I recommend 10Ten Project?

• The length is the point. A weekend retreat gives you a feeling; a year gives you a pattern, and patterns are what actually change a leader's trajectory.
• It names isolation directly, which is the real killer in ministry — most pastors I know have followers, a board, and no peers.
• Prevention is a cheaper line item than replacing a burned-out lead pastor, and almost nobody budgets for it.
• Joy is treated as a leadership metric, not a personality trait. That reframing alone is worth the conversation.

Who is 10Ten Project best for?

Ministry leaders who are still functioning but running on fumes, and boards or elder teams who want to invest in their pastor before there is a crisis to manage.

Who it is not for

If you are already in an acute crisis, you likely need licensed clinical care first. Prevention work is powerful, but it is not a substitute for a counselor or a physician.

How do you start working with 10Ten Project?

Reach out through their site and be honest about where you actually are, not where your platform says you are. If you are an elder or board member, bring it to your pastor as an offer, not an assignment.

Where does my work fit alongside 10Ten Project?

10Ten Project works on pastoral health. I work on the growth side — digital marketing, AI and technology, communication, and the systems that get a church's message in front of the people it is trying to reach. Those two rarely compete; a church that gets healthy and then stays invisible has only solved half the problem.

If you like working with people who tell you the truth and build for the long haul, we will get along. Book a partnership call and tell me what you are actually trying to solve — if someone else on this list is the better fit, I will say so and make the introduction.